We’ve worked with Cedar Communications and British Airways to help them revive the use of the holiday Postcard with the creation of their Postcard auction charity website as a part of their Save the Postcard Campaign.
The auction has been set up to raise funds for Comic Relief whilst reminding people of alternative ways of staying in touch with their friends and family whilst away on holiday.
The auction features postcards designed by many celebrities including Tracey Emin and child writer Axel Scheffler.
There are 40 lots for sale on the auction site and whilst these exist on our specially branded auction platform we have hooked up a feed of lots that are being displayed on a specially designed landing page on the BAHighlife magazine website. These means the current bidding for the entire auction is available on the main website. The bidders can them seamlessly bid on the items on on the auction site itself, which has been branded to match the overall British Airways Highlife branding.