Our advanced reporting module covers a wide variety of business-enhancing drill-down reports that will allow you to precisely manage and administer auctions, achieving the best control & ROI possible.

Auction sales reports provide the valuable breakdowns required so that you can monitor every detail of the end-to-end sales process, while system usage reports allow clear visibility of in-depth site and auction statistics, as well as offering key marketing feedback data.

Auction Sales Reports

The main four Auction Sales Reports, provide lot-level drill-down and detail on:

Auction Sales : A full breakdown, on an auction-by-auction basis, of sold/unsold lots

• All sold lots, with their final hammer price, and who the winning bidder was.
• The highest bids achieved per lot, and which made reserve.
• Which lots remained unsold or didn’t achieve their reserve by auction-end.
• Auction total sales at hammer price.
• Provides live information during an auction to allow pro-active management.
• Full Excel export available.

Vendor Sales : An auction-by-auction breakdown of lots sold on behalf of a third-party

• All sold & un-sold and reserves-met, as in the main Auction Sales report.
• Individual totals by vendor for a clear financial view at auction-end.
• Full Excel export available.

Buyers Lots : All purchases made and lots won on a bidder-by-bidder basis

• Itemisation of individual lots won.
• Full bidder contact details.
• Total purchase amounts, broken down by hammer price & postage cost.
• Full Excel export available.

Unsold Lots : An auction-by-auction breakdown of lots that remained unsold at auction-end

• Itemised list of unsold lots.
• Details of highest bid achieved versus reserve prices.
• Full Excel export available.

Usage Reports

Our five main UsageReports, provide in-depth site and auction statistics on:

Live Lots : Clearly shows how many lots are live at any one time

• Great for throughput analysis.
• Broken down by day.

Watched Lots : Gauge how many users are watching your lots at any one time

• Gain a better appreciation of responsiveness to your marketing efforts.
• Allows you to understand which lots are more sought after.
• Shows which users are watching particular lots; useful for profiling and sales direction.
• Broken down by day.

Unique User Sessions : How many users were logged in during that day

• Provides insight into marketing response achieved – such as email campaigns.
• Gauge popularity of upcoming auctions.
• Broken down by day.

User Registrations : Daily user registration breakdowns

• How many people are registering for your auctions on a daily basis.
• Enables comparison with current auctions and trend analysis.
• A further indicator of marketing penetration.
• Broken down by day.

Bids Per Day : Bid volumes and breakdowns

• How many bids are your auctions achieving each day.
• Gauge if bid volume is in response to lot volume.
• Which marketing efforts are affecting bidding volumes.
• Broken down by day.

For a relaxed discussion on how our full-service software can satisfy your requirements, why not contact us today? We’re real people who understand the online auction industry; we’ll listen and respond to your particular needs, helping you arrive at the most effective platform from which your business can excel.