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Who We Are

Sensible Development are a UK-based web development company with a global client base spanning 5 continents. We’ve been established for over 17 years and we specialise in building robust, affordable and smart web applications that grow with your business. We are recognised as market leaders in online auction software, providing platforms for a diverse range of industry sectors and facilitating multiple aspects of business operation. Our online auction solutions engage customers and drive revenue by looking good and working well, they streamline processes by integrating with your back office systems, and reduce the costs ordinarily lost in commission fees.

  • We provide a proven and fully-customisable white-label online auction platform
  • We can tailor our entire system to your precise needs - our platform evolves with your business
  • We actively manage your auction website software on our reliable servers
  • We understand auctions - and can help you develop your online auction strategy
  • We offer friendly & professional support from real people in our UK-based office

The Team

Rachel Goode

Project Manager

Rachel joined us in 2017 with over 10 years project management experience with clients such as Sainsbury’s Bank, Mitsubishi Electric, Barclays, Transport for London and the Law Society. She is our client’s key contact day to day. She manages the delivery of all changes to our products. In her spare time, Rachel enjoys spending time with her husband and daughter, playing golf, singing in a choir and dancing.

Alan Newman

Managing Director

Renowned internationally as an auction software expert, Alan comes from a web development background creating financial trading and loan management systems, working with major corporates such as HSBC and Nokia, as well as across the UK public sector. Alan brings a deep understanding of complex client needs in the context of their overall business objectives, and helps translate those ideas into robust online solutions that make real impact. His formidable breadth of knowledge in the auction arena and his expertise across a range of key industry sectors ensures that our systems reflect each client’s market and make sense commercially. In his spare time, Alan is a dad of three and a keen competitive cyclist.

Toby Jones

Project & Sales Co-ordinator

Toby joined the team in September 2018 after returning from travelling around the World; Notably spending 12 months in New Zealand for the skiing and water sports. He ran as an Olympic Torchbearer in the London 2012 Olympics for his achievements in Sports but more recently, you’ll find him behind a drum kit in his spare time. He’ll also be manning our Social Media, so go say hello!

Brandon Moore

Java Developer

Brandon joined us in 2018 from South Africa. He is an enthusiastic developer who loves challenging himself and gaining new skills. In his spare time he can be found coding, playing music, socializing or reading. He's also our in-house barista and coffee connoisseur.


QA Tester

Chartkaroon joined Sensible Development in September 2018 after finished his Master's in IT Consultancy. He came onboard as a QA Tester and is responsible for ensuring our system features and development meets the high quality of standard we maintain. Besides work, he enjoys spending time weightlifting, cooking, playing Overwatch and learning new IT skills.


Software Developer

We were delighted to welcome Yuka, our second female programmer to the team in 2017, who has grown with us as part of our talent development program. She now works on a range of applications, from routine software upgrades to user interface improvements. In her spare time she likes to play tennis with friends and going bouldering!