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Keep up to date with all things Sensible Development

Who We Are

Sensible Development is a UK-based web development company with a global client base spanning 5 continents. We’ve been established for over 17 years and we specialise in building robust, affordable and smart web applications that grow with your business. We are recognised as market leaders in online auction software, providing platforms for a diverse range of industry sectors and facilitating multiple aspects of business operation. Our online auction solutions engage customers and drive revenue by looking good and working well, they streamline processes by integrating with your back-office systems and reduce the costs ordinarily lost in commission fees.

  • We provide a proven and fully-customisable white-label online auction platform
  • We can tailor our entire system to your precise needs - our platform evolves with your business
  • We actively manage your auction website software on our reliable servers
  • We understand auctions - and can help you develop your online auction strategy
  • We offer friendly & professional support from real people in our UK-based office

The Team

Rachel Goode

Head of Operations

Rachel joined Sensible Development in 2017 as a project manager. Her role has changed as the company has grown and in 2021 became our Head of Operations. She works with Alan to deliver our company vision with strategic product development, oversees our operations and works on process improvement, and manages our team’s productivity and personal development. Rachel has over 15 years of experience in the IT industry working on large scale projects and portfolios in financial, manufacturing, transport and healthcare sectors. In her spare time Rachel enjoys sea swimming, singing and dancing and spending time with her family.

Alan Newman

Managing Director

Renowned internationally as an auction software expert, Alan comes from a web development background creating financial trading and loan management systems, working with major corporates such as HSBC and Nokia, as well as across the UK public sector. Alan brings a deep understanding of complex client needs in the context of their overall business objectives and helps translate those ideas into robust online solutions that make a real impact. His formidable breadth of knowledge in the auction arena and his expertise across a range of key industry sectors ensures that our systems reflect each client’s market and make sense commercially. In his spare time, Alan is a dad of three and a keen competitive cyclist.

Nicolas Pastellopoulos

Coffee Quality Manager

Nicolas’s passion for coffee simply pours out of him. He is our Head of Coffee, in-house Q grader and doesn't miss a chance to taste amazing coffee every day. He is in charge of facilitating trading between buyers and sellers at our Sensible Coffee division. When he is not immersed in coffee, you might find Nicolas pedalling around London’s cycle routes, running around the squash court, or teaching his “very smart” Golden Doodle a few new tricks.

Yuka Wada

Software Developer

Yuka came to Sensible Development as part of our talent development program when she was a student at the University of Kent. We were delighted to welcome Yuka to the team full time when she graduated in 2017. She now works on a whole range of projects such as developing innovative new auction features and adding new payment functionality to our products. In her spare time, she likes to play tennis with friends and going bouldering!

Paul Hitchcock

Java Developer

Paul joined us in 2021 with over 16 years experience, working as a developer and support analyst for Barclays Bank PLC within the Africa domain. He is up for any challenge and enjoys problem solving and learning new skills. In his spare time, he enjoys walking, holidays, flying planes (virtually), watching films, listening to music and playing the drums.

Ian Morrison

System Administrator

Ian is a System's Administrator who joined us in 2019 with over 20 years experience with operating system and open source software administration. Ian specialises in Linux, Unix and most recently cloud based systems. In his spare time Ian is a keen motorcycle hobbyist and technophile. He can be found most weekends either tinkering with an engine, a gadget or some new piece of technology.

Ana Cristina Beltran Silva

Creative Lead

Ana is a Creative Art Director in Digital Media and UX/UI designer. She has over seven years of experience working for Creative Agencies including Ogilvy, McCANN, and DDB, promoting brands like IBM, AMEX, and Heineken Mexico. She's also done volunteer work in the area of communications for non-profit organizations such as Waste Warriors in India, among others. Just before joining Sensible Development; Ana finished her MA in Media Practice for Development and Social Change at the University of Sussex. In her free time, Ana enjoys playing board games or hiking with her friends.

Dan Newby

QA Tester

Dan joined the Sensible Development team in 2019 following graduation from the University of Sussex with a Masters in Advanced Computer Science. He is a keen gamer, amateur artist and has been described as a 'film buff'.

Oscar Angelkov Cummings

Front End Developer

Oscar joined Sensible Development in 2020 after completing an apprenticeship in software development. He specialises in WordPress theme development. In his spare time, Oscar loves to play the guitar and is really into music!

Sarah Carrington

Logistics Manager

Sarah joined the team in 2021 coming from a background of Operations and Logistics within the coffee industry. Originally from Kenya, and having completed a degree in Spanish and French, Sarah has grown up around the coffee industry. She has had the opportunity to spend time working in Kenya, Costa Rica, Europe and the UK with various coffee trading companies. Sarah enjoys solving problems and is passionate about supply chain. In her spare time, Sarah enjoys traveling and exploring new places. She enjoys playing leisurely tennis, listening to music and is also quite partial to brunch!

Luke Whitehead

Junior Designer

Luke joined us in 2021 as our Junior Graphic Designer after graduating from Arts University Bournemouth in 2020 with a BA(Hons) in Graphic Design. He enjoys all areas of design and assists Ana with marketing and social media content. In his spare time, Luke enjoys djing and spending time with friends.