These elements of our product highlight some of the marketing tasks required to drive traffic to the auction. These are features we have developed to aid this process.
Community and auction marketing
- Commenting – this can create interaction between buyers and sellers and help deal with frequently asked questions, which can be answered in the public domain
- Invite a friend – make use of the viral nature of networks. User’s can alert friends or colleagues to a lot by emailing them a link to the lot.
- Users wanting to purchase certain goods can add classified ads site, under moderation. This encourages sellers to add related lots to the auction site.
Social media
- RSS feeds – this is one way to keep users in touch with the website. Feeds can be generated for new products or other useful information and news
- Integration with Twitter and Facebook – useful for targeting relevant markets or in the case of charity fundraising making use of friend’s networks in social networking sites to promote items.
- Social booking marking widgets – social bookmarking sites allow users to save web pages in a convenient place for later use. They also help promote interesting sites to other users.
- Video embedding – sites such as Vimeo and You Tube allow sellers to upload videos to their sites and then embed them in lots for sale.
