One of the most important aspects of business is the marketing of the business. All solid business will have a business plan and a marketing plan. The market plan forms the basis of the communication the company has with the outside world.
For us running an online auction is no different. Whilst there are many choices for marketing offline, such as advertising in the trade press and all the usual direct marketing approaches such as direct mail and phone calls, it is now becoming as important and more effective to take the same planned approach to the online marketing of auctions.
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