Easter weekend 2012 saw the culmination of a rather large online auction project we’d been working on for the Elephant Family and Action for Children along with digital agency Home Made Digital. Various well known artists created over 200 egg sculptures which were on display around London from February to Easter weekend 2012. Around 30 of the eggs were sold by auction to a celebrity audience on 20 March. The remaining 180 eggs were sold via online auction. The auctions raised over £1 million altogether.