This is something we are really proud of and pleased to be involved with.
Buy Once Give Twice, who run our auction software are running part of the Mel B auction on behalf of charity CLIC Sargent (the other half is being run by eBay). Mel B has kindly put many of her possessions up for auction with the proceeds of the sale going to CLIC Sargent who care for children and young people with cancer.
Bidding has so far gone well, with promising levels of traffic and registrations on the site. For us it demonstrates the strength of fundraising by internet auction. As with all things on the internet the fundraiser is able to cast their net wide and this auction is no exception with bidding coming from the USA and Europe. One of the real benefits of the auction mechanism is that it provides a constant reason for contact to be maintained with the user. As bidding changes the user is notified of changes. As the auction draws to a close, the marketing can kick in again, reminding bidders to make their final bids.
The Buy Once Give Twice, Mel B auction closes on 26th October, 2008.